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Increase the Effectiveness and Revenue of Your Online Business
Relevance and revenue go together like macaroni and cheese, peanut butter and jelly, and, well, you get the point. Providing one-size-fits-all content to website visitors is just not going to cut it when you are trying to reach geographically dispersed audiences. So how cool would it be to serve relevant content to website visitors on the fly because you know where they are coming from…literally?
Seriously, wouldn’t it make more sense for a customer from Miami, FL to be presented with beach attire on a clothing retailer’s homepage instead of parkas? Or how about greeting a visitor from Japan with content presented in their native language and reflective of their own culture?
No One Likes to Jump Through Hoops
Digital Element’s IP Intelligence technology, NetAcuity, can accurately and non-invasively identify a website visitor’s location down to the city level (IP city) worldwide, giving you the type of information you need to instantly route users to location-relevant content instead of asking each visitor to “Choose Your Country” or to jump through hoops to locate information that matters to them. Just imagine what you can do with geotargeting: customize website content, language, currency, products and promotions to online audiences, creating an instant connection with visitors. Now that’s what we call customer service.
Don't Abandon Me!
Decisions are made within milliseconds and companies have a short window of opportunity to provide relevant content and products in order to reduce website and transaction abandonment. By geotargeting, your visitors are less likely to abandon your site and will instead spend more time evaluating products and services, resulting in increased sales and ultimately revenue. Pretty cool, eh?
What Else Can IP Intelligence Do?
If you haven’t heard enough about the great things IP Intelligence can do…here is more neat stuff.
Knowing a visitor’s geographic location (IP City or even IP Country) allows you to deliver geotargeted ads that make online advertising more effective—increasing sales and awareness in both the online and offline channels.
Wait, there’s more…
Build Brand Awareness – provide consistent communications and messaging to prospects, customers and employees on a global basis
Increase Sales and Revenue – provide geographically targeted products and services that will:
- Simplify and enhance customers’ online experience
- Increase conversions for both online and offline sales
- Reduce the rate of abandoned transactions
Measure Promotions – Analyze the effectiveness of local, regional, national and even international promotions
Click here to download the Content Localization application sheet.
Sample Clients
ABC.com, AOL/Time Warner, AT&T, Atlas, CNET Networks, CNN.com, DoubleClick, ESPN.com, Guardian UK, GSI Commerce Solutions, Microsoft, THe New York Times, Omniture, Symantec, Tisali, ValueClick, Verizon, Walt Disney Internet Group |
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